Facebook is receiving bad press due to compromised consumer data by a Cambridge-based analytics firm for political purposes.
Frankly, this should not be news as social media outlets, and free online services (email, vlogs, blogs), use subscribing advertisers to generate their revenue by selling the (supposed to be anatomized) data. Said data extraction models have been the point of episodes on shows like Netflix's House of Cards.
Regardless, the sensitive data is supposed to be masked. And how obfuscated said data is, is often a matter of debate.
So, the questions is, will the US get serious about data privacy now and / or will consumers migrate from these services in droves?